Music Video Initial Ideas

Abusive relationships

Only being able to break away from them through dangerous methods

Cycle of depression

Chorus shows ‘happiness but in a sad seeming way.’

The slower parts show abuse and dangerous situations

Starts with sober being spelled out, with footage behind it

Dark room with hands traveling over the woman - expressionless

Stereotypes of femininity surround her such as flowers

Black hands snake out of the darkness and grab her skin

Same position towards the end of the video, but screaming and crying face flashes over the top as if the unhealthy lifestyle is starting to ruin her too

Falling through a hole and out into a better situation

Flares/ coloured smoke bombs

After first chorus, birds eye view of head on bed and then on the pavement

Shadow dancing while she stands still

Dancing behind a curtain

Double exposure of smoke rising up the body before coming out of mouth from front shot

Ink transition of same smoke colours

Chain of people dancing in shadows progressing from the first person

Ends with the same hands at the beginning landing on the throat and pulling her down under the water

Key Elements:

• Dancing and choreography segments which are in a different location to the storyline
• Build in emotions along with the song
• Showing a star image
• Trendy and new dress sense
• Hip hop dancing
• Portrayal of youth culture