Coursework Research

Sober - Hyo

Dance song produced in 2018

Korean and English versions both released

Focuses issues such as body image

Produced by Dutch-Turkish DJ Ummet Ozcan

Interesting alternative meanings

Lacey Duke

Female music video director

Pushing the limits of special effects on low budget

Directed both MVs and short films

Focuses a lot on minorities in her work

Dance Genre

The industry grew by 3% in the past year

The USA dance market is worth $7.4

5th highest grossing genre in the USA

Only 17% of artists are female

Universal

One of the biggest 3 record labels alongside Sony and Warner Music group.

They have signed some of the biggest artists such as Taylor Swift, Lady Gaga and Kayne

They produce, distribute and promote all of their work

It is worth $22 Billion worldwide

Universal Dance

AATW is a British expansion of Universal

They have worked with many big dance acts

Founded in 1991